Exclusive Hotel Clubs: The New Trend Worth Joining
Exclusive clubs for members, once seen as stuffy male spaces, have undergone significant transformations in recent decades.
Post-pandemic, creative entrepreneurs have begun using these "third places" as offices, while evenings are filled with events and discussions for like-minded individuals.
With over 40 clubs worldwide, Soho House sets the tone in this sphere, but luxury hotels are also starting to offer similar amenities.
While hotels already provide familiar comforts, creating a community that thrives both day and night is a complex challenge.
Hotels as Urban Community Hubs
Hotels were once primarily for guests, but they are increasingly becoming attractions for locals, thanks to Michelin-starred restaurants and cozy lobbies.
Margot Ford, manager of The Cover club, notes that lifestyle hotels are becoming centers for city residents, offering engaging events and venues.
The Cover opened in 2021 in Barcelona, with a second club set to open in Vienna in 2025, followed by plans for London and Amsterdam.
Clubs offer a variety of events, from personal gatherings to professional collaborations.
Six Senses Place in London also features unique events focused on wellness and sustainability.
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With over 130 private clubs in London, Six Senses Place stands out by combining social and wellness elements.
The hotel’s spa includes numerous wellness spaces and unique treatments like cryotherapy and light therapy.
At the Alchemy bar, guests can create custom tinctures from seasonal herbs with the help of the head alchemist.
Private Hotel Clubs in Europe
Six Senses Place, London
Six Senses London has restored elements of the legendary Whiteley’s department store and offers three spaces for club members.
Members can access various wellness spaces and fitness facilities.
The Cover, Barcelona and Vienna
The Cover spaces in Barcelona and Vienna provide unique opportunities for socializing and relaxation.
Club members can opt for annual membership or access for three months, gaining reciprocal access to other clubs in the network.
Club Woodward, Geneva
Club Woodward, opened in Geneva, offers three membership levels with various privileges, including access to spa and dining options.
Auberge Collection also plans to open a new hotel in London with a private club.
