Huawei Transfers Aito to Seres: What Changes for the Brand
The key point: service obligations remain unchanged.
Huawei has revised its collaboration format with Seres Auto regarding the Aito brand. Now, Seres is solely responsible for model development, design, production, marketing, sales, and after-sales service.
Huawei is stepping back from direct brand management and returning to its role as a technology supplier. Aito remains part of the Harmony Intelligent Mobility Alliance, but this new arrangement applies only to this brand.
For Aito customers, service conditions will not change: the alliance states that existing service obligations will be maintained. Aito will have its own network of branded showrooms, while other alliance vehicles will continue to be sold through joint dealer platforms and Huawei stores.
Read this article in full and everything else in Telegram, ad-free
Open in TelegramThanks, I just want to finish reading here
The partnership revision comes amid declining financial performance for Seres Auto. The company expected a profit drop of about 60% in the first half of 2026 — to approximately $110-140 million.
Additional pressure may have stemmed from the working conditions with Huawei. According to the Chinese publication Che Shi Du Ping, Seres sourced over 30% of automotive components from the tech company; sources claim that Huawei earned about $7500 from each Aito sold.
Given the starting price of the Aito M6 (around $34,300), such payments could account for about 22% of the cost of the most affordable model, while Huawei also earned as a supplier of electronic and other automotive components. The new contract may help Seres improve its financial performance.
